UBM Events, historically organized by United Business Media, represent some of the largest and most influential business-to-business (B2B) gatherings in the world. These events serve as vital hubs for industry professionals to network, showcase new products, and discuss the latest trends in their respective fields. Whether you are a business owner looking for new suppliers or a professional seeking to advance your career, understanding how these events operate is essential.
While the name “UBM” was once a standalone powerhouse in the events industry, it underwent a significant change in recent years. In 2018, UBM was acquired by Informa, another global leader in business intelligence and exhibitions. Today, most events formerly known as UBM events are managed under the Informa Markets or Informa Connect brands, though many people still search for them using the UBM name.
The Transition from UBM to Informa
The acquisition of UBM by Informa created the world’s largest exhibitions group. This merger combined two massive portfolios of trade shows, conferences, and digital platforms. For the average attendee or exhibitor, the transition was largely seamless, as the core teams and locations for major shows remained consistent.
If you are searching for a specific UBM event today, you will likely find it listed on the Informa website. The quality and scale of these events have continued to grow, benefiting from Informa’s extensive global resources. These gatherings cover dozens of sectors, ranging from technology and healthcare to fashion and advanced manufacturing.
Major Industries Covered by UBM and Informa
The reach of these events is vast, touching almost every major economic sector. Because these are B2B events, they focus on connecting businesses with other businesses rather than selling directly to the general public. Here are some of the primary industries served:
- Technology and Cybersecurity: Hosting world-renowned events that focus on digital infrastructure and online safety.
- Healthcare and Pharmaceuticals: Providing platforms for medical device manufacturers and pharmaceutical researchers.
- Fashion and Apparel: Connecting designers, wholesalers, and retail buyers in major fashion hubs.
- Infrastructure and Construction: Showcasing heavy machinery, building materials, and urban planning solutions.
- Food and Hospitality: Highlighting the latest in food processing, packaging, and hotel management.
Notable Events You Should Know
Several high-profile events that were originally under the UBM banner remain industry leaders today. These shows often attract tens of thousands of visitors and thousands of exhibiting companies from around the globe.
Black Hat
Black Hat is perhaps the most famous cybersecurity event in the world. It provides attendees with the latest in information security research, development, and trends. These events are held annually in the United States, Europe, and Asia, catering to security professionals and government agencies.
Game Developers Conference (GDC)
GDC is the primary professional event for the global video game industry. It brings together programmers, artists, producers, and game designers to exchange ideas and shape the future of gaming. It is a crucial venue for networking and discovering new gaming technologies.
CPhI Worldwide
CPhI is a massive pharmaceutical exhibition that moves to different European cities each year. It covers the entire pharmaceutical supply chain, from ingredients and finished dosage to machinery and packaging. It is considered a must-attend for anyone in the global drug manufacturing industry.
Magic Las Vegas
Magic is one of the world’s largest fashion marketplaces. It held twice a year in Las Vegas and showcases apparel, footwear, and accessories. It is the primary destination for retail buyers to discover new brands and place orders for upcoming seasons.
Benefits of Attending These Events
Attending a major trade show requires an investment of time and money, but the professional rewards can be significant. These events are designed to accelerate business growth and professional development in several ways.
Networking Opportunities: Trade shows bring the most influential people in an industry into one room. This allows for face-to-face meetings that would otherwise take months to coordinate via email or phone.
Education and Insights: Most events include a series of keynote speeches, workshops, and panel discussions. These sessions provide deep dives into market trends, regulatory changes, and new technologies that are shaping your industry.
Product Discovery: For buyers, there is no better way to evaluate products than seeing them in person. You can test equipment, feel fabric samples, or watch live software demonstrations to ensure a product meets your needs before purchasing.
How to Find and Register for Events
Finding the right event depends on your specific industry and professional goals. Since the UBM brand has integrated into Informa, your first stop should be the official Informa Markets website. You can filter events by industry, date, or geographic location.
Once you find an event, registration is typically handled through the event’s specific website. Most shows offer tiered pricing, including “Early Bird” discounts for those who register months in advance. Be sure to check if you need a specific type of pass, such as an “Exhibitor Pass” or a “Conference Pass,” as these provide different levels of access.
Tips for a Successful Experience
To get the most out of a large-scale exhibition, you need a plan. Walking into a convention center with thousands of booths without a strategy can be overwhelming and unproductive.
- Set Clear Goals: Decide before you arrive whether you are there to find three new suppliers, learn a specific skill, or meet with existing clients.
- Download the Event App: Most major shows have a dedicated mobile app. Use it to view the floor plan, schedule sessions, and even message other attendees.
- Schedule Meetings Early: The most popular speakers and company executives have busy schedules. Reach out weeks in advance to book short meetings during the show.
- Follow Up Quickly: Collect business cards or scan digital badges, but make sure to send follow-up emails within 48 hours of the event ending while the conversation is still fresh.
Conclusion
UBM events, now flourishing under the Informa name, remain the gold standard for professional gatherings and industry growth. By attending these shows, you gain access to a global network of experts and the latest innovations in your field. Whether you are looking to expand your business or stay ahead of the curve in your career, these exhibitions provide the platform you need to succeed. For more tips on professional growth and workplace success, explore our other articles on career development and networking strategies.