Simply Vera Vera Wang is a lifestyle brand that brings the sophisticated aesthetic of world-renowned designer Vera Wang to a broader audience. Launched in 2007 as an exclusive partnership with Kohl’s department stores, the line offers high-fashion design elements at accessible price points. Whether you are looking for modern apparel, elegant jewelry, or stylish home goods, this collection provides a bridge between luxury fashion and everyday practicality.
The History of the Simply Vera Brand
Vera Wang is primarily known for her high-end bridal gowns and red-carpet couture. However, the Simply Vera line was created to make her signature style available to the average consumer. By partnering exclusively with Kohl’s, Wang was able to maintain design integrity while utilizing the retail giant’s manufacturing and distribution power.
The collaboration has become one of the most successful designer-retailer partnerships in history. It consistently ranks as a top performer for Kohl’s, proving that there is a high demand for designer aesthetics at department store prices. The brand has expanded significantly since its inception, moving beyond clothing into various lifestyle categories.
What Does the Collection Include?
While many people first think of clothing, the Simply Vera brand covers a wide range of products for the home and wardrobe. Understanding the full scope of the collection can help you coordinate your personal style and home decor.
Women’s Apparel
The clothing line is the cornerstone of the brand. It features a mix of professional workwear, casual basics, and evening-appropriate pieces. You will often find signature Wang elements such as asymmetrical hemlines, draped fabrics, and a neutral color palette dominated by black, grey, and plum.
Jewelry and Accessories
The brand offers an extensive selection of fashion jewelry, including statement necklaces, earrings, and bracelets. These pieces often feature mixed metals and vintage-inspired designs. Additionally, the line includes handbags, scarves, and belts that complement the seasonal clothing releases.
Footwear
Simply Vera shoes range from practical flats and loafers to high-fashion boots and heels. The footwear is designed to be both stylish and comfortable enough for daily wear. Many styles incorporate memory foam or cushioned insoles to enhance wearability.
Home Goods
The brand extends into the bedroom and bathroom with a dedicated home collection. This includes high-quality bedding sets, decorative pillows, towels, and bath accessories. The home line mirrors the clothing’s aesthetic, focusing on clean lines, subtle textures, and sophisticated patterns.
Understanding Sizing and Fit
One of the most common questions regarding Simply Vera clothing is how the items fit. Because the brand is sold through a major American retailer, the sizing tends to be more generous than European luxury brands.
- Standard Sizing: Most items are available in sizes XS through XL. The cut is often described as “contemporary,” meaning it is more tailored than traditional department store brands but not as tight as “junior” sizing.
- Petite Options: The collection frequently includes petite sizes for women 5’4″ and under. These items are adjusted in the sleeve length and torso to ensure a better fit for shorter frames.
- Plus Sizes: Many Simply Vera styles are offered in plus sizes (1X-3X). These pieces are designed specifically to flatter fuller figures while maintaining the designer’s original vision.
When shopping for tops and dresses, many customers find that the brand runs “true to size.” However, because many styles feature draped or oversized silhouettes, you may want to size down if you prefer a more fitted look.
The Signature Aesthetic
What sets Simply Vera apart from other department store brands is its distinct design language. Vera Wang’s influence is visible in the small details that make the clothing feel more expensive than it is.
The brand frequently uses “mixed media” designs, such as a knit sweater with satin panels or a t-shirt with lace detailing. Layering is also a key component of the Simply Vera look. Many pieces are designed to be worn together to create a complex, textured outfit without much effort.
Color choices are generally muted. While you might find occasional floral prints or bright summer hues, the core of the collection relies on “sophisticated neutrals.” This makes the pieces easy to mix and match with your existing wardrobe.
Shopping Tips for Simply Vera
To get the best value when shopping for this brand, it is helpful to understand the retail cycle at Kohl’s. Because Simply Vera is an exclusive brand, you will not find it at other major retailers like Macy’s or Target.
- Use Kohl’s Cash: Simply Vera items are eligible for Kohl’s Cash promotions. Purchasing during these windows allows you to earn credit for future purchases.
- Watch the Sales Cycle: New collections are released seasonally. If you see an item you like, it will often go on sale within 4 to 6 weeks of its initial release.
- Check the Clearance Rack: Because the brand rotates inventory quickly to make room for new designs, the clearance section is often stocked with high-quality Simply Vera pieces at deep discounts.
- Shop Online for More Sizes: While physical stores carry a good selection, the Kohl’s website often has a wider range of sizes, including tall and extended plus sizes that may not be available in-store.
Care and Maintenance
To ensure your Simply Vera clothing lasts, it is important to follow the care labels closely. Many pieces use delicate fabrics like rayon, modal, or polyester blends that require specific washing techniques.
Whenever possible, wash these garments in cold water on a gentle cycle. Air drying is often recommended for the sweaters and delicate tops to prevent shrinking and pilling. For jewelry, avoid contact with perfumes and hairsprays to prevent the finish from tarnishing over time.
Conclusion
Simply Vera Vera Wang offers a unique opportunity to own designer-inspired pieces without the luxury price tag. By focusing on sophisticated silhouettes, neutral colors, and versatile accessories, the brand has created a reliable wardrobe solution for millions of shoppers. Whether you are refreshing your professional attire or looking for elegant home decor, this collection provides quality and style in one package.
If you found this guide helpful, consider exploring our other articles on smart shopping and wardrobe management to help you make the most of your fashion budget.