Finding the right skateboarding gear is essential for both performance and personal expression. Jam Skateboards has established itself as a notable brand within the skating community, particularly in the Utah region, by offering a unique mix of high-quality decks and apparel. Known for their collegiate-themed designs and a commitment to supporting local artists, this brand provides skaters with equipment that stands out at the park or on the street.
Whether you are a beginner looking for your first setup or an experienced skater searching for a durable replacement deck, understanding what makes this brand unique can help you make an informed purchase. This guide explores the different types of products available, how to choose the right size for your needs, and how to maintain your gear for the long term.
The Identity Behind the Brand
Founded in 2018 and based in the Provo and Salt Lake City areas, this company has built a reputation for blending local culture with action sports. Their mission often centers on “supporting local art,” which is reflected in the graphics found on their decks. Unlike mass-produced boards found in big-box stores, these products often feature limited-run designs that highlight the creativity of the skating community.
One of the most distinct offerings from this brand is their line of collegiate skateboards. These boards allow students and alumni to represent their favorite institutions while enjoying a professional-grade skating experience. By focusing on this niche, the brand has created a bridge between campus life and the skate park, offering something truly unique in the industry.
Choosing the Right Skateboard Deck
The deck is the most critical part of your setup, and selecting the right one depends on your height, shoe size, and skating style. Most decks from this brand are constructed from high-quality 7-ply maple, which is the industry standard for durability and “pop.” Pop refers to the board’s ability to spring off the ground during tricks like ollies.
Determining Your Deck Width
When browsing for a new deck, width is the most important measurement to consider. Most modern decks range from 7.75 inches to 8.5 inches. Here is a general breakdown of how to choose:
- 7.75″ to 8.0″: These narrower boards are lighter and easier to flip. They are ideal for technical street skating and for younger or smaller skaters.
- 8.0″ to 8.25″: This is the most popular size range. It offers a balance of stability for transition skating (like ramps) and enough agility for street tricks.
- 8.25″ and Up: Wider boards provide a larger platform for your feet, making them excellent for bowl skating, vert ramps, or cruising. They offer maximum stability at high speeds.
Understanding Concave
The concave is the longitudinal curve of the deck’s surface. A mellow concave provides a flatter feel, which some skaters prefer for comfort while cruising. A steep concave makes the board feel more locked-in under your feet, which can be helpful for flicking the board during kickflips and other technical maneuvers.
Exploring Collegiate and Custom Designs
For many fans of the brand, the draw lies in the specific graphics. The collegiate series is a flagship product line, featuring colors and logos associated with various universities. These are popular not just for skating, but also as collector’s items for fans of the schools represented.
In addition to the collegiate line, the brand frequently collaborates with local artists. These designs often tell a story or represent the landscape of the Western United States. When you purchase one of these decks, you are often supporting a specific artist’s work, which adds a layer of community value to your purchase.
Essential Skateboard Apparel and Accessories
Beyond the hardware, the brand offers a variety of apparel designed to withstand the rigors of skating. Skateboarding apparel needs to be durable enough to survive falls while remaining breathable and flexible for movement.
T-Shirts and Hoodies
The apparel line typically includes heavy-duty cotton t-shirts and hoodies featuring the brand’s logo or various artistic prints. These items are designed with a relaxed fit to allow for a full range of motion when performing tricks. Look for reinforced stitching and high-quality screen printing that won’t fade quickly after a few washes.
Hats and Beanies
Headwear is a staple in skate culture. Whether it is a classic snapback or a warm beanie for winter sessions, these accessories help complete the look while providing practical benefits like keeping hair out of your eyes or providing a bit of warmth during early morning sessions.
Building a Complete Skateboard
If you are purchasing a deck, you will also need the right components to turn it into a “complete.” While the deck provides the platform, the trucks, wheels, and bearings determine how the board rides. If you are buying from a local shop or through a video-assisted customization service, you can often pick specific parts to match your deck.
- Trucks: You want trucks that match the width of your deck. If your trucks are too narrow, the board will feel unstable. If they are too wide, your wheels might clip your shoes.
- Wheels: For street skating, look for smaller, harder wheels (99a to 101a durometer). For cruising on rougher pavement, larger and softer wheels (78a to 87a) will provide a smoother ride.
- Bearings: High-quality bearings are essential for maintaining speed. Most skaters look for bearings that are easy to clean and lubricate.
- Grip Tape: This is the sandpaper-like layer on top of the deck. It provides the friction necessary to stay on the board and pull the board into the air.
How to Maintain Your Gear
To get the most value out of your purchase, regular maintenance is required. Skateboards are subject to a lot of stress, and a little care goes a long way. Always keep your board away from water, as moisture can cause the wooden deck to warp or delaminate and can cause your bearings to rust.
Check your hardware regularly to ensure the bolts holding your trucks to the deck are tight. Over time, vibrations can loosen these nuts, which can lead to a dangerous situation if a truck becomes loose while you are riding. Additionally, rotate your wheels every few weeks to ensure they wear down evenly, which helps prevent “flat spots.”
Conclusion
Choosing gear from a brand that prioritizes local art and specific community themes, like collegiate pride, adds a personal touch to your skating experience. By selecting the right deck size and pairing it with quality components, you ensure that your equipment performs as well as it looks. Remember to focus on the technical specifications that match your skating style while enjoying the unique aesthetics that local brands provide.
If you are looking for more tips on improving your skating or choosing the best equipment for your skill level, explore our other articles on skate maintenance and beginner techniques. Finding the right gear is just the first step in a rewarding journey through the world of skateboarding.