Narita is widely recognized as one of the best places in Japan to enjoy unagi, or grilled freshwater eel. While many travelers only know the city for its international airport, the historic center of Narita offers a rich culinary tradition that dates back centuries. Visitors flock to the Omotesando—the winding road leading to Narita-san Shinsho-ji Temple—specifically to taste this delicacy.
Whether you are a first-time visitor or a seasoned traveler, understanding the local unagi culture will help you make the most of your trip. This guide explains why Narita is famous for eel, which restaurants you should visit, and how to navigate the busy crowds to ensure a smooth dining experience.
The History of Unagi in Narita
The tradition of eating unagi in Narita began during the Edo period (1603–1868). At that time, many people traveled long distances on foot to worship at Narita-san Shinsho-ji Temple. These pilgrims needed a high-energy meal to sustain them during their journey, and the nearby Tone and Imba rivers provided an abundant supply of fresh freshwater eel.
Over time, specialty restaurants began lining the approach to the temple to serve these hungry travelers. Today, the tradition remains strong. While the eels are now sourced from various high-quality regions across Japan, the traditional preparation methods—including the specific way the eel is filleted, steamed, and grilled—have been preserved by local craftsmen.
Top Unagi Restaurants in Narita
There are dozens of restaurants serving unagi along the Narita Omotesando, but a few stand out for their history, quality, and popularity. Here are the most highly recommended spots:
1. Kawatoyo (川豊)
Kawatoyo is perhaps the most famous unagi restaurant in Narita. Established in 1910, it is housed in a beautiful three-story wooden building that exudes a traditional atmosphere. One of the unique features of Kawatoyo is that you can watch the chefs filleting and grilling the eel right at the storefront.
- Specialty: Their secret sauce has been replenished and used since the restaurant’s founding.
- Experience: Expect a wait during peak hours. They use a numbered ticket system to manage the crowds.
2. Surugaya (駿河屋)
Located right next to the main gate of Shinsho-ji Temple, Surugaya is known for its premium quality and meticulous preparation. They take pride in using high-grade charcoal and a specific steaming process that makes the eel incredibly soft and tender.
- Specialty: Their “Tokujyo” (Special Grade) Unajyu is highly sought after by enthusiasts.
- Experience: This is a great choice for those who want a refined, traditional dining environment.
3. Kikuya (菊屋)
Kikuya has a long history and even counts members of the Japanese Imperial family among its past guests. It offers a wide variety of Japanese dishes alongside unagi, making it a good choice for groups where some members might want to try different types of Japanese cuisine.
- Specialty: Their unagi is known for its perfect balance of sweet and savory flavors.
- Experience: The interior is spacious and offers a classic Japanese aesthetic.
Practical Tips for Your Visit
Because Narita is a popular day-trip destination from Tokyo, the unagi restaurants can become extremely crowded, especially on weekends and holidays. Follow these tips to minimize your wait time and enjoy your meal comfortably.
Arrive Early and Get a Ticket
The most popular restaurants, like Kawatoyo, use a numbered ticket system. On busy days, the wait time can exceed two hours. It is best to arrive in Narita by 10:00 AM or 10:30 AM. Go straight to the restaurant, pull a ticket, and then explore the temple grounds while you wait. Most restaurants have a QR code on the ticket that allows you to check your place in line via your smartphone.
Avoid Peak Seasons
Unagi is traditionally eaten in Japan during the “Doyo no Ushi no Hi” (Day of the Ox) in late July or early August to combat the summer heat. This is the busiest time of year for these restaurants. Additionally, the first week of January is exceptionally crowded due to New Year’s pilgrims. If you prefer a quieter experience, visit on a weekday during the spring or autumn.
Check Operating Hours
Most unagi specialty shops in Narita operate during lunch and early afternoon hours. Many close by 5:00 PM or whenever they run out of fresh eel for the day. Do not plan for a late dinner, as you may find the best shops already closed.
Understanding the Menu
When you sit down to order, you will likely see a few different options for unagi. Understanding these terms will help you choose the right dish for your appetite and budget:
- Unajyu (うな重): Grilled eel served over rice in a traditional lacquered box. This is usually the standard way to enjoy the meal.
- Unadon (うな丼): Grilled eel served over rice in a round ceramic bowl. This is often a slightly smaller portion or a more casual option.
- Shirayaki (白焼き): Eel that is grilled without the sweet soy sauce. This allows you to taste the natural flavor of the fish, often served with wasabi and salt.
- Kimosui (肝吸い): A clear soup containing the liver of the eel. It is a traditional accompaniment to unagi and is believed to be very nutritious.
Most restaurants offer different grades of Unajyu, such as “Jo” (Standard) and “Tokujyo” (Special). The difference is usually the size or quantity of the eel pieces rather than the quality of the fish itself.
How to Get to Narita’s Unagi District
Accessing the unagi restaurants is straightforward. Take a train to either JR Narita Station or Keisei Narita Station. From either station, it is a short 10-minute walk to the start of the Omotesando approach.
The walk itself is part of the experience. The street is lined with traditional shops selling pickles, sweets, and crafts. As you get closer to the temple, the aroma of grilled eel and charcoal fills the air, guiding you toward the restaurants.
Conclusion
Eating unagi in Narita is more than just a meal; it is a cultural experience that connects you to centuries of Japanese history. By choosing a reputable restaurant, arriving early to secure a spot, and understanding the menu, you can enjoy one of the most celebrated culinary traditions in the Greater Tokyo area. After your meal, be sure to spend time exploring the beautiful Narita-san Shinsho-ji Temple and its sprawling park to complete your visit.
For more tips on exploring Japan’s unique food culture and travel destinations, check out our other guides on SearchAndHelp.com.