Postcard collecting, also known as deltiology, is one of the most popular hobbies in the world. It ranks just behind stamp and coin collecting in terms of global participation. Whether you are interested in history, art, or family heritage, collectible postcards offer a tangible connection to the past.
This guide will help you understand the different eras of postcards, how to determine their value, and the best ways to preserve your collection. By following these straightforward steps, you can turn a box of old mail into a well-organized and valuable historical archive.
Understanding the Eras of Postcards
To identify a postcard’s age and potential value, you must first understand the primary eras of production. Postcard manufacturing evolved significantly over the last 150 years, and these changes help collectors date their finds.
The Pioneer Era (Pre-1898)
Early postcards from this era are often referred to as “pioneers.” During this time, postcards were primarily used for business purposes or official government notices. They usually feature simple designs and do not have pictures covering the entire front.
The Golden Age (1907–1915)
The Golden Age is when postcard collecting became a worldwide craze. During this period, printing technology improved, allowing for beautiful, high-quality lithographs. This era is also known for the “divided back,” which allowed people to write a message on one side and the address on the other.
The Linen Era (1930–1945)
Postcards from the 1930s to the mid-1940s are easily identified by their texture. They were printed on paper with a high rag content, giving them a fabric-like or “linen” feel. These cards often feature bright, saturated colors and were popular for promoting roadside attractions and hotels.
The Chrome Era (1939–Present)
Chrome postcards are the modern version of the postcard. They feature a glossy finish and are based on color photographs. While they are common, certain subjects within this era remain highly collectible for their nostalgic or historical value.
How to Determine the Value of a Postcard
The value of a postcard is determined by several factors, including rarity, condition, and subject matter. Not every old postcard is valuable, but certain characteristics can make a card highly sought after by collectors.
Subject Matter
The most important factor in a postcard’s value is often what is pictured on it. Collectors generally prefer specific, rare scenes over generic landscapes. Common high-value subjects include:
- Real Photo Postcards (RPPC): These are actual photographs developed on postcard paper rather than printed lithographs. They often show unique scenes of small-town life, disasters, or local events.
- Transportation: Images of early airplanes, ocean liners, trains, and specific early-model automobiles are usually in high demand.
- Advertising: Cards that feature specific brands, products, or colorful storefronts often hold higher value.
- Holidays: Early 20th-century holiday cards, especially those for Halloween or those illustrated by famous artists like Ellen Clapsaddle, are very popular.
Condition and Grading
Like any collectible, the physical state of the card significantly impacts its price. Collectors use a standard grading scale to describe postcards:
- Mint: The card looks brand new with no creases, writing, or postmarks.
- Near Mint: Very slight wear on the corners, but otherwise perfect.
- Excellent: May have a postmark or writing on the back, but the image remains clean and undamaged.
- Very Good: Shows some signs of age, such as slightly rounded corners or minor yellowing.
- Fair/Poor: Significant damage, such as heavy creases, tears, or stains. These are usually only valuable if the subject is extremely rare.
How to Start Your Collection
Starting a postcard collection is an accessible hobby because you can begin at almost any price point. To build a meaningful collection, it is helpful to have a focused strategy.
Choose a Theme
Because there are millions of postcards in existence, most collectors choose a specific niche. You might decide to collect cards from your hometown, cards featuring a specific animal, or cards from a particular era like the Linen Era. Having a theme makes it easier to track your progress and manage your budget.
Where to Buy Postcards
You can find collectible postcards in a variety of locations, both online and in person. Consider these common sources:
- Antique Malls: Many antique vendors have booths specifically dedicated to paper ephemera and postcards.
- Estate Sales: These are excellent places to find entire collections that have been stored away for decades.
- Online Marketplaces: Websites like eBay, Etsy, and specialized sites like HipPostcard allow you to search for very specific cards from around the world.
- Postcard Shows: Dedicated “post card shows” or “paper shows” occur throughout the year where dealers gather to sell thousands of cards.
Proper Storage and Preservation
To maintain the value of your collection, you must store your postcards correctly. Paper is sensitive to light, moisture, and oils from your skin. Proper handling and storage will ensure your cards last for many more years.
Use Protective Sleeves
Each postcard should be placed in an individual, acid-free plastic sleeve. Look for sleeves made of polypropylene or polyester (Mylar). Avoid PVC sleeves, as they release chemicals over time that can turn the paper yellow or cause the ink to stick to the plastic.
Storage Boxes and Albums
Once sleeved, you can store your cards in archival-safe boxes or specialized postcard albums. If you use an album, ensure the pages are also acid-free. Keep your collection in a climate-controlled environment, away from direct sunlight and damp basements.
Handling Tips
When looking through your collection, try to handle the cards by the edges. If you are dealing with very expensive or rare Real Photo Postcards, some collectors prefer to wear thin cotton gloves to prevent oils from transferring to the photographic surface.
Common Terms for New Collectors
As you browse listings or talk to other collectors, you will encounter specific terms. Understanding these will help you make informed purchases.
- Deltiology: The formal name for the study and collection of postcards.
- Divided Back: A postcard where the back is split down the middle for a message and an address (common after 1907).
- Undivided Back: An older style where the entire back was reserved only for the recipient’s address.
- Ephemera: Items meant to be used for a short time and then discarded, such as tickets, brochures, and postcards.
- Postmark: The ink stamp applied by the post office indicating the date and location of mailing.
Conclusion
Collecting postcards is a rewarding way to preserve history and enjoy beautiful artwork. By identifying the era of your cards, focusing on unique subjects, and practicing proper storage techniques, you can build a collection that grows in value and significance over time. Whether you are hunting for a rare Real Photo Postcard or simply saving modern cards from your travels, the world of deltiology offers something for everyone.
For more tips on starting a hobby or organizing your home archives, explore our other guides on collecting and preservation at SearchAndHelp.com.