Fans of the alternative music scene and streetwear enthusiasts often look for high-quality apparel that represents their favorite subcultures. One brand that has consistently appeared in the wardrobes of metalcore, death metal, and hardcore fans is Imperial Clothing. Known for its durable fabrics and high-quality screen prints, this brand became a go-to source for official band merchandise and edgy street fashion.
Finding these specific items today requires a bit of knowledge about the brand’s history and where its products are currently distributed. Whether you are a collector looking for a vintage tour shirt or a new fan seeking modern alternative styles, this guide will help you navigate the process of finding and purchasing authentic apparel.
The History of Imperial Clothing
Imperial Clothing established itself as a major player in the European alternative fashion market. Based largely out of Germany and Italy, the brand specialized in creating merchandise for heavy music acts and large-scale music festivals. They became famous for their “Never Say Die!” tour apparel and collaborations with prominent bands like The Black Dahlia Murder and Deadlock.
The brand was more than just a printer; it was a label that prioritized the fit and longevity of the clothing. Unlike standard wholesale shirts that often lose their shape, these pieces were designed to withstand the rigors of mosh pits and frequent washing. This reputation for quality is why many fans still search for the brand by name years after their initial purchase.
How to Identify Genuine Imperial Apparel
When shopping for alternative clothing, especially on secondary markets, it is important to ensure you are getting an authentic product. Genuine items have specific characteristics that set them apart from low-quality bootlegs or generic reprints.
Check the Interior Tags
The most reliable way to identify these pieces is by checking the neck tag. Authentic items typically feature a woven or printed tag that explicitly displays the brand name. In many cases, you will see the brand’s web address or a specific logo that includes a crown or stylized lettering. If the tag is missing or replaced with a generic brand name, the item may not be an original production from this specific manufacturer.
Evaluate the Print Quality
This brand is known for high-end screen printing techniques. The designs are usually thick, vibrant, and deeply embedded into the fabric. If you find a shirt where the design feels like a thin, plastic sticker that is easily peeling at the edges, it might be a modern digital print rather than an original screen-printed piece.
Where to Buy Imperial Clothing Today
Since the landscape of music merchandise is always shifting, you may need to look in several different places to find the specific item you want. Depending on whether you want something brand new or a rare vintage find, the following platforms are your best starting points.
- Specialized Alternative Retailers: Many large European merch distributors still carry stock from the labels that partnered with this brand. Look for retailers that specialize in heavy metal and hardcore punk gear.
- Online Resale Marketplaces: Platforms like Depop, Vinted, and eBay are goldmines for older merchandise. Use specific search terms like “Imperial Clothing band shirt” or the name of a specific band followed by the brand name to narrow down the results.
- Official Band Webstores: Some bands continue to use the same distributors for years. Checking the official store of a band that previously collaborated with the brand can sometimes lead you to remaining stock or updated versions of classic designs.
- Social Media Groups: Dedicated fan groups on platforms like Facebook or Reddit often have “buy/sell/trade” threads. These are excellent places to find rare tour exclusives that were never released to the general public.
Essential Care Tips for Your Apparel
Once you have acquired a piece of high-quality alternative clothing, you want to make sure it lasts as long as possible. Heavy music merchandise often features large, intricate prints that can crack if not handled properly. Follow these steps to maintain your collection.
Wash Inside Out
Always turn your shirts inside out before placing them in the washing machine. This simple step protects the screen print from rubbing against other clothes or the walls of the machine, which is the primary cause of fading and cracking.
Use Cold Water and Gentle Cycles
High temperatures can break down the fibers of the cotton and the inks used in the print. Stick to cold water settings and a gentle wash cycle. This prevents the garment from shrinking and keeps the colors looking sharp for years.
Avoid the Tumble Dryer
Heat is the enemy of screen-printed apparel. Whenever possible, hang your clothes to dry or lay them flat on a drying rack. If you must use a dryer, use the lowest heat setting possible and remove the item while it is still slightly damp to finish air drying.
Styling Your Alternative Streetwear
Alternative clothing is versatile and can be styled in various ways to suit different occasions. While the classic look involves black denim and boots, there are modern ways to incorporate these pieces into a contemporary wardrobe.
Layering for Depth
Try wearing a bold band tee under an unbuttoned flannel shirt or a denim jacket. This creates a layered look that is practical for changing weather while still keeping the graphic design as the centerpiece of your outfit.
Mixing Textures
Contrast the heavy cotton of a graphic tee with different materials like leather or corduroy. Pairing a vintage-style shirt with a modern leather jacket creates a timeless aesthetic that bridges the gap between classic rock style and modern streetwear.
Conclusion
Finding and maintaining high-quality apparel from brands like Imperial Clothing allows you to express your musical tastes while investing in clothing that lasts. By knowing how to identify authentic tags and shopping on the right platforms, you can build a wardrobe that reflects your personality and stands the test of time. Remember to care for your items properly to ensure the prints remain vibrant. If you found this guide helpful, consider exploring our other articles on fashion maintenance and how to find rare collectibles online.