Face Restaurants represent one of the most distinctive dining concepts in Asia, blending traditional architecture with high-end multi-cuisine experiences. Known for their stunning teak wood structures and serene atmospheres, these establishments offer a journey through the flavors of Thailand, India, and beyond. Whether you are a traveler looking for a memorable meal or a local seeking a sophisticated evening out, understanding what makes these venues unique will help you make the most of your visit.
What Are Face Restaurants?
The “Face” brand is a collection of upscale restaurants and bars located in major Asian hubs like Bangkok and Jakarta. The name “Face” refers to the different “faces” or facets of Asian culture and hospitality that the brand aims to showcase.
Unlike standard restaurant chains, each Face location is designed to feel like a cultural sanctuary. They are typically housed in traditional buildings, often featuring intricate wood carvings, lush gardens, and antique decor that reflect the heritage of the region.
The core appeal of a Face restaurant is the ability to enjoy multiple distinct cuisines within the same compound. Most locations feature separate dining rooms for different culinary traditions, allowing guests to choose their preferred experience while enjoying a consistent level of service and ambiance.
The Multi-Cuisine Dining Concept
One of the defining characteristics of Face Restaurants is the division of their menu into specific culinary identities. While the exact offerings can vary by location, most Face establishments include the following two pillars:
Lan Na Thai
Lan Na Thai is the brand’s signature Thai dining experience. It focuses on the flavors of Northern Thailand, known for its aromatic herbs and complex spice profiles.
- Ambiance: Usually set in a traditional Thai pavilion with floor-to-ceiling windows and silk accents.
- Signature Dishes: Look for classic curries, fresh seafood, and regional specialties like Khao Soi.
- Experience: The focus is on authentic preparation methods and elegant presentation.
Hazara (North Indian Cuisine)
Hazara offers a robust North Indian menu, specializing in Tandoori dishes and rich, slow-cooked gravies. The kitchen often uses traditional clay ovens to achieve authentic textures and flavors.
- Ambiance: The decor often features rustic wood, copper accents, and warm lighting to complement the hearty nature of the food.
- Signature Dishes: Dal Makhani, various types of Naan, and succulent kebabs are staples here.
- Experience: It provides a sophisticated take on traditional Indian comfort food.
In some locations, you may also find additional “faces,” such as Japanese cuisine or contemporary fusion bars. This variety makes Face Restaurants an excellent choice for groups with diverse tastes.
Iconic Architecture and Design
The physical environment is just as important as the food at Face Restaurants. The owners typically source traditional houses—sometimes dismantling and reassembling them—to create an authentic historical feel.
For example, the Bangkok location was famously housed in a series of traditional Thai teak houses set amidst a tropical garden. This architectural choice serves several purposes:
- Cultural Preservation: It allows diners to experience historical Asian architecture that is becoming rarer in modern cityscapes.
- Privacy: The layout of traditional houses creates natural nooks and private dining areas, making it ideal for romantic dinners or business meetings.
- Atmosphere: The use of natural materials like wood and stone creates a calming, grounded environment that contrasts with the busy streets outside.
Key Locations in Asia
While the brand has evolved over the years, there are several key cities where the Face experience has made a significant impact. If you are traveling through Asia, these are the locations to keep on your radar.
Bangkok, Thailand
The Bangkok branch is perhaps the most famous. Originally located in the Sukhumvit area, it became a landmark for its beautiful gardens and traditional wooden structures. It is often cited as a must-visit for those wanting a “classic” Thai dining experience away from the neon lights of the city center.
Jakarta, Indonesia
The Jakarta location continues the tradition of offering high-end Thai and Indian cuisine in a beautifully designed space. It is a popular spot for the expatriate community and locals looking for a refined evening. The Jakarta branch often features a vibrant bar scene alongside its dining rooms.
Historical Locations
In the past, Face had a significant presence in China, with locations in Shanghai and Beijing. While the status of these locations can change due to urban development, the brand’s influence on the luxury dining scene in these cities remains part of its legacy.
What to Expect During Your Visit
If you are planning to visit a Face restaurant, it is helpful to know what to expect regarding service and etiquette. These are fine-dining establishments, and the experience reflects that.
Dress Code: Most locations maintain a smart-casual dress code. While formal wear isn’t always required, guests generally avoid athletic wear or flip-flops to match the sophisticated atmosphere.
Service Style: Expect attentive, professional service. Staff are typically well-versed in the menus of all the different “faces” and can provide recommendations based on your spice tolerance or dietary preferences.
Pricing: These are premium restaurants. Prices are higher than local street food or casual eateries, reflecting the quality of ingredients, the architectural setting, and the overall experience.
How to Plan Your Visit
To ensure a smooth experience, follow these practical steps when visiting a Face Restaurant in Asia:
- Check the Current Address: Because these restaurants often occupy large plots of land in developing cities, they may occasionally move. Always check their official website or social media for the most current location.
- Make a Reservation: These venues are popular for events and weekend dinners. Booking a table in advance is highly recommended, especially if you want a specific dining room (e.g., the Thai room vs. the Indian room).
- Arrive Early for a Drink: The “Face Bar” is often a destination in its own right. Arriving 30 minutes early allows you to enjoy a signature cocktail in the lounge or garden before your meal.
- Communicate Dietary Needs: The kitchens at Face are accustomed to international guests and can usually accommodate allergies or vegetarian requirements if notified in advance.
Why Face Restaurants Remain Popular
In a rapidly changing culinary landscape, Face Restaurants have maintained their appeal by focusing on timeless elements: good food, beautiful surroundings, and cultural heritage. They offer a “sanctuary” feel that is difficult to find in modern shopping mall restaurants.
For many visitors, a meal at a Face restaurant is more than just dinner; it is an introduction to the aesthetics and flavors of Asia in a controlled, elegant environment. It bridges the gap between traditional culture and modern luxury.
Conclusion
Face Restaurants offer a unique opportunity to experience the architecture and flavors of Asia in a single, beautiful setting. By combining high-quality Thai and Indian cuisines with traditional design, they provide a reliable and sophisticated dining choice for any traveler or resident. Whether you are enjoying a quiet dinner in a teak house or a cocktail in a lush garden, the experience is designed to be memorable and culturally enriching.
For more tips on exploring the best of Asian culture and dining, be sure to check out our other guides on international travel and food culture. We are here to help you navigate your next adventure with confidence.